https://mott.design/blog/ Practical posts on GA4, GTM, SEO, AEO, consent compliance, HubSpot, and web design for B2B and healthcare-tech companies. en-us Fri, 12 Jun 2026 09:00:00 +0000 https://mott.design/og-image.png https://mott.design https://mott.design/blog/how-to-rank-in-ai-search.html https://mott.design/blog/how-to-rank-in-ai-search.html Getting cited by ChatGPT, Perplexity, and Google AI Overviews requires a different approach than traditional SEO. Here is the playbook. Fri, 12 Jun 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/state-of-b2b-web-design.html https://mott.design/blog/state-of-b2b-web-design.html B2B websites got more polished and less effective simultaneously. Here's an honest look at what's working and what's just convention without a reason. Wed, 10 Jun 2026 09:00:00 +0000 Industry https://mott.design/blog/framer-vs-webflow.html https://mott.design/blog/framer-vs-webflow.html Framer and Webflow are both excellent no-code site builders, but they are built for different use cases. Here is how to choose. Fri, 05 Jun 2026 09:00:00 +0000 CMS Picks https://mott.design/blog/why-leave-your-agency.html https://mott.design/blog/why-leave-your-agency.html The agency model was built for a different era. Here's why it often doesn't serve B2B companies well anymore and what a better working model looks like. Wed, 03 Jun 2026 09:00:00 +0000 Going Independent https://mott.design/blog/entity-seo-guide.html https://mott.design/blog/entity-seo-guide.html Entity-based search is how Google and AI tools build a model of your brand. Here is what that means and how to influence it. Thu, 28 May 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/gtm-triggers-and-variables.html https://mott.design/blog/gtm-triggers-and-variables.html Triggers decide when a GTM tag fires. Variables feed dynamic data into that tag. Once these two concepts click, GTM stops being a mystery. Sun, 24 May 2026 09:00:00 +0000 GTM https://mott.design/blog/ai-overviews-traffic-drop.html https://mott.design/blog/ai-overviews-traffic-drop.html Google AI Overviews are reducing organic CTR on many queries. Here is what is actually happening and how to respond. Tue, 19 May 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/ga4-vs-universal-analytics.html https://mott.design/blog/ga4-vs-universal-analytics.html GA4 isn't Universal Analytics with a new interface — it's a different data model. Understanding the shift is the prerequisite for using GA4 well. Thu, 14 May 2026 09:00:00 +0000 GA4 & Analytics https://mott.design/blog/what-is-aeo.html https://mott.design/blog/what-is-aeo.html AEO optimizes your content to be cited by ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Here's what it is and what to do about it. Fri, 08 May 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/ga4-explorations-guide.html https://mott.design/blog/ga4-explorations-guide.html GA4 Explorations unlock analyses that standard reports cannot — cohort analysis, path exploration, funnel visualization, and more. Here is how to use them. Fri, 01 May 2026 09:00:00 +0000 GA4 & Analytics https://mott.design/blog/how-to-set-up-ga4.html https://mott.design/blog/how-to-set-up-ga4.html A practical GA4 setup guide for B2B sites — measurement plan, GTM installation, key event configuration, internal traffic filters, and DebugView verification. Wed, 29 Apr 2026 09:00:00 +0000 GA4 & Analytics https://mott.design/blog/headless-cms-guide.html https://mott.design/blog/headless-cms-guide.html Headless CMS is powerful for the right use case and overkill for most. Here is how to decide honestly. Sat, 25 Apr 2026 09:00:00 +0000 CMS Picks https://mott.design/blog/martech-for-medtech.html https://mott.design/blog/martech-for-medtech.html Medtech marketers face tighter compliance constraints than most. Here's a practical martech stack — what to use, what to avoid, and what's often missing. Wed, 22 Apr 2026 09:00:00 +0000 Medtech & Healthcare https://mott.design/blog/consent-mode-v2.html https://mott.design/blog/consent-mode-v2.html Consent Mode v2 changed how GA4 and Google Ads behave when visitors decline cookies. Here's what changed, why it matters, and how to implement it. Wed, 15 Apr 2026 09:00:00 +0000 Consent & Privacy https://mott.design/blog/hubspot-revenue-attribution.html https://mott.design/blog/hubspot-revenue-attribution.html HubSpot's attribution reports can tell you which touches drove a deal — if you've set up the plumbing correctly. Here's how to get the data you actually want. Sat, 11 Apr 2026 09:00:00 +0000 HubSpot & CRM https://mott.design/blog/b2b-homepage-design.html https://mott.design/blog/b2b-homepage-design.html Most B2B homepages try to do too much and accomplish too little. Here is what the best ones get right. Wed, 08 Apr 2026 09:00:00 +0000 Web Design & Dev https://mott.design/blog/webflow-vs-wordpress.html https://mott.design/blog/webflow-vs-wordpress.html Webflow and WordPress serve different needs. Here's how to choose based on your team, content cadence, and who will own the site long-term. Fri, 03 Apr 2026 09:00:00 +0000 CMS Picks https://mott.design/blog/choosing-a-cms.html https://mott.design/blog/choosing-a-cms.html The CMS decision is mostly about people, not technology. Here's the framework I use with every client before recommending a platform. Tue, 31 Mar 2026 09:00:00 +0000 CMS Picks https://mott.design/blog/ga4-channel-groupings.html https://mott.design/blog/ga4-channel-groupings.html GA4 default channel groupings misattribute a significant share of B2B traffic. Here's how to fix them with custom groupings that reflect reality. Sat, 28 Mar 2026 09:00:00 +0000 GA4 & Analytics https://mott.design/blog/google-tag-manager-guide.html https://mott.design/blog/google-tag-manager-guide.html Google Tag Manager sits between your website and every analytics or ad tool you use. Here's how it works, why it matters, and the common mistakes to avoid. Wed, 25 Mar 2026 09:00:00 +0000 GTM https://mott.design/blog/gtm-best-practices.html https://mott.design/blog/gtm-best-practices.html A GTM container that is messy from the start gets worse over time. These 10 practices keep it clean, fast, and auditable. Wed, 18 Mar 2026 09:00:00 +0000 GTM https://mott.design/blog/schema-markup-ai-answers.html https://mott.design/blog/schema-markup-ai-answers.html Schema markup gives AI tools a machine-readable version of your content. Here's which types matter most and how to implement them correctly in JSON-LD. Wed, 18 Mar 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/how-to-present-analytics-to-executives.html https://mott.design/blog/how-to-present-analytics-to-executives.html Most analytics presentations fail by showing the wrong metrics to the wrong audience. Here's how to connect web data to what executives actually care about. Fri, 13 Mar 2026 09:00:00 +0000 Measurement Strategy https://mott.design/blog/ga4-custom-events.html https://mott.design/blog/ga4-custom-events.html GA4's event model makes it easy to track the wrong things. Here's how to design a clean taxonomy, pick the right event names, and avoid common mistakes. Tue, 10 Mar 2026 09:00:00 +0000 GA4 & Analytics https://mott.design/blog/ga4-funnel-report.html https://mott.design/blog/ga4-funnel-report.html GA4 funnel reports are powerful but easy to misconfigure. Here is how to build one that gives you actionable conversion data. Sat, 07 Mar 2026 09:00:00 +0000 GA4 & Analytics https://mott.design/blog/hipaa-web-analytics.html https://mott.design/blog/hipaa-web-analytics.html Standard GA4 setups can inadvertently collect PHI. Here's what healthcare marketers need to watch for and how to configure analytics without compliance risk. Thu, 26 Feb 2026 09:00:00 +0000 Medtech & Healthcare https://mott.design/blog/server-side-gtm.html https://mott.design/blog/server-side-gtm.html Server-side GTM moves tag execution off the browser and onto a server. Here is what that means, what it fixes, and when it is overkill. Thu, 26 Feb 2026 09:00:00 +0000 GTM https://mott.design/blog/b2b-seo-content-strategy.html https://mott.design/blog/b2b-seo-content-strategy.html Most B2B content gets traffic but not leads. Here is how to build a content program that is actually connected to how your buyers make decisions. Sat, 21 Feb 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/core-web-vitals.html https://mott.design/blog/core-web-vitals.html LCP, INP, and CLS are Google's performance metrics that affect search rankings. Here's what each one measures and how to improve your scores. Tue, 17 Feb 2026 09:00:00 +0000 Web Design & Dev https://mott.design/blog/cmp-comparison.html https://mott.design/blog/cmp-comparison.html A consent management platform is required for GDPR and CPRA compliance. Here is how the three most common options compare for B2B and healthcare-tech sites. Tue, 17 Feb 2026 09:00:00 +0000 Consent & Privacy https://mott.design/blog/healthcare-tech-site-mistakes.html https://mott.design/blog/healthcare-tech-site-mistakes.html Healthcare-tech websites face unique challenges — regulatory constraints and compliance risk. Here are five mistakes I see most often and how to fix them. Thu, 12 Feb 2026 09:00:00 +0000 Medtech & Healthcare https://mott.design/blog/hubspot-ga4-integration.html https://mott.design/blog/hubspot-ga4-integration.html Getting HubSpot and GA4 to share data cleanly — without double-counting, broken attribution, or missing conversions — takes more than clicking Sun, 08 Feb 2026 09:00:00 +0000 HubSpot & CRM https://mott.design/blog/cookie-banner-audit.html https://mott.design/blog/cookie-banner-audit.html Many cookie banners look compliant but are not. This checklist covers the 10 things to verify to know for sure. Sat, 07 Feb 2026 09:00:00 +0000 Consent & Privacy https://mott.design/blog/privacy-first-analytics.html https://mott.design/blog/privacy-first-analytics.html When a large share of users decline cookie consent, standard analytics breaks down. Here are the strategies that fill the gap. Thu, 29 Jan 2026 09:00:00 +0000 Consent & Privacy https://mott.design/blog/b2b-measurement-plan.html https://mott.design/blog/b2b-measurement-plan.html Most B2B marketing teams measure what's easy to count instead of what connects to revenue. Here's how to build a measurement plan that closes that gap. Wed, 28 Jan 2026 09:00:00 +0000 Measurement Strategy https://mott.design/blog/freelancer-vs-agency-web.html https://mott.design/blog/freelancer-vs-agency-web.html Choosing between a freelancer and an agency for a web project involves more than cost. Here is a straightforward look at the real tradeoffs. Tue, 20 Jan 2026 09:00:00 +0000 Going Independent https://mott.design/blog/gdpr-vs-cpra.html https://mott.design/blog/gdpr-vs-cpra.html GDPR governs EU residents' data; CPRA governs California residents'. Both apply to your B2B site. Here's a practical comparison of what each requires. Sun, 18 Jan 2026 09:00:00 +0000 Consent & Privacy https://mott.design/blog/what-ive-learned-freelancing.html https://mott.design/blog/what-ive-learned-freelancing.html Honest reflections on the differences between agency, in-house, and freelance work — and what I would tell myself starting out. Sat, 10 Jan 2026 09:00:00 +0000 Going Independent https://mott.design/blog/technical-seo-checklist.html https://mott.design/blog/technical-seo-checklist.html A checklist of technical SEO elements that affect B2B search rankings — canonicals, sitemaps, structured data, Core Web Vitals, and indexing controls. Wed, 07 Jan 2026 09:00:00 +0000 SEO & AEO https://mott.design/blog/hipaa-analytics-setup-guide.html https://mott.design/blog/hipaa-analytics-setup-guide.html Web analytics and HIPAA create genuine tension. Here is how to configure GA4 and your tracking stack to measure performance without creating PHI exposure. Sat, 03 Jan 2026 09:00:00 +0000 Medtech & Healthcare