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All 40 articles and pages on mott.design, organized by topic.

Pages

SEO & AEO

How to Rank in AI Search: A Practical AEO Playbook2026-06-12
Entity SEO: How Google and AI Tools Decide Who You Are2026-05-28
Google AI Overviews Are Eating Your Clicks. Here Is What to Do.2026-05-19
What Is AEO (Answer Engine Optimization)? The 2026 Guide2026-05-08
Schema Markup for AI Answer Engines: How to Show Up in AI Overviews2026-03-18
B2B SEO Content Strategy: How to Build a Program That Drives Pipeline2026-02-21
Technical SEO Checklist for B2B Websites (2026 Edition)2026-01-07

Industry

The State of B2B Web Design in 2026: What's Working, What's Not2026-06-10

CMS Picks

Framer vs Webflow: Which Is Better for Startups and B2B Teams?2026-06-05
Headless CMS in 2026: Do You Actually Need One?2026-04-25
Webflow vs WordPress in 2026: Which Is Right for Your B2B Site?2026-04-03
Choosing a CMS in 2026: Webflow, WordPress, Squarespace, or Something Custom?2026-03-31

Going Independent

Why Your Company Should Stop Relying on a Web Agency2026-06-03
Freelancer vs Agency for Your Next Web Project: An Honest Comparison2026-01-20
What Three Years of Going Independent Taught Me About Client Work2026-01-10

GTM

GTM Triggers and Variables: A Plain-English Explainer2026-05-24
Google Tag Manager: A Plain-English Guide for Marketers2026-03-25
10 GTM Best Practices Before You Hit Publish2026-03-18
Server-Side GTM: What It Is, What It Costs, and When It Is Worth It2026-02-26

GA4 & Analytics

GA4 vs Universal Analytics: What Actually Changed and Why It Matters2026-05-14
GA4 Explorations: The Reports Most B2B Teams Never Build2026-05-01
How to Set Up GA4 for a B2B Website: Step-by-Step2026-04-29
GA4's Default Channel Groupings Are Wrong for B2B. Here Is How to Fix Them.2026-03-28
GA4 Custom Events: What to Track and How to Name Them2026-03-10
How to Build a GA4 Funnel Report That Actually Tells You Something2026-03-07

Medtech & Healthcare

Consent & Privacy

Google Consent Mode v2: What It Is and How to Implement It2026-04-15
CookieYes vs OneTrust vs Osano: Which CMP Should You Use?2026-02-17
How to Audit Your Cookie Banner for GDPR and CPRA Compliance2026-02-07
Privacy-First Analytics: How to Measure When Consent Rates Drop2026-01-29
GDPR vs CPRA: What B2B Marketing Teams Need to Know2026-01-18

HubSpot & CRM

HubSpot Revenue Attribution: Connecting Marketing to Pipeline2026-04-11
Connecting HubSpot to GA4: The Complete Integration Guide2026-02-08

Web Design & Dev

What Makes a Great B2B Homepage in 20262026-04-08
Core Web Vitals in 2026: What They Are and How to Fix Yours2026-02-17

Measurement Strategy